Title: Marketing Editor at Praktikum
Yandex Praktikum is an online education service where you can truly master an in-demand digital profession and find stable employment. Our technologies and team of experts help you see things through to the end.
The creative studio of Yandex Praktikum is looking for a marketing-experienced editor for project-based employment. Together with the team, you will create advertising communications for different target audience segments, work on improving banner and newsletter metrics, understand product nuances, and write push notifications that people will want to screenshot.
What does an editor do?
- Prepares marketing texts of various formats based on briefs from clients.
- Edits and refines ready-made texts for newsletters, banners, and landing pages.
- Develops creative headlines and advertisements.
- Researches ways to improve texts based on data.
- Reviews texts for compliance with brand guidelines and Tone of Voice.
- Writes lead magnets and other long-form content formats.
- Creates text prototypes for marketing and brand landing pages.
- Writes articles for content marketing (Habr and other platforms).
- Prepares the structure and texts for presentations.
What we expect from you?
- Ability to write and edit various marketing texts and understand the specifics of communication in different channels: newsletters, performance marketing, push notifications, promo pages, SMM, and special projects.
- Ability to write creative copy for headlines and advertisements, think in terms of meaning and concepts.
- Attentively understand the given technical specifications, critically analyze the task, do not miss details, and ask clarifying questions.
- Ability to work in a team, participate in task discussions, and propose creative solutions.
- Grasp the nuances of the brand's Tone of Voice and reflect them in communications.
- Ability to quickly understand an unfamiliar topic using neural networks, conduct mini-research.
We also value:
- Understanding of marketing funnel principles and ability to work with target audience personas.
- Literacy and a high level of attention to the task and text.
- Marketing communications experience of 3+ years.
- Experience in editing marketing texts.
- Experience working with various channels: CRM, SMM and content marketing, performance marketing.
- Experience in advertising copywriting and creative work.
- Experience in writing long-form content — blog posts, articles, special projects.
Will be an advantage:
- Experience with SEO texts.
- Experience with educational or IT projects.
- Understanding of digital marketing in a broad sense.
- Interest in technical and digital specialties (programming, data analytics).
- English B2 and above.
- Ability and desire to optimize work with AI — train models and create tools for specific tasks, and handle a larger volume of work if necessary.
What we offer?
-
Part-time employment. We are ready to offer remuneration for the completion of each individual task. When determining the payment level, we focus on the main types of tasks:
5 sp — 4788 RUB: digest emails, promotional emails, feature announcements (e.g., chatbots) or courses, content newsletters with a ready structure and detailed source material, a set of short texts for RSYA.
8 sp — 7660 RUB: processing raw information into an article, e.g., an AI news digest, content emails about investments, partner texts, content newsletters where you need to gather information and come up with a structure.
After completing the work, the editor assesses the actual scope of the task. If it differs from the initial estimate, there is an opportunity to adjust the cost.
- Remote collaboration; you only need to be available on messengers and sometimes on Zoom.
- Opportunity to experiment and realize your potential: we trust your experience and do not waste each other's time and energy on micromanagement.
- Smooth onboarding and team support.
