Marketing Manager (B2B Social Media & Community Building)

Company: SOFTSWISS
Location: fully / Warszawa / Poland / Poznań / Vilnius / Lithuania / Beograd / Serbia

Overview

SOFTSWISS is hiring a Marketing Manager to join our SMM Team. We are looking for a strong Middle+/Senior-level Marketing Manager who can independently own B2B social media and community-building initiatives end-to-end.

Purpose of the role

You will take ownership of the function, combining strategic thinking with hands-on execution to drive initiatives, manage processes independently, and ensure effective delivery across multiple tasks and priorities.

Key responsibilities

• Develop and execute B2B social media and community-building strategies aligned with business and marketing objectives.
• Own the end-to-end management of social media initiatives, from content planning and ideation to execution, publishing, and performance analysis.
• Create engaging, high-quality English-language content for B2B audiences, including expert-driven and industry-specific topics.
• Manage and grow professional communities across relevant social media platforms, driving engagement and audience development.
• Collaborate with internal teams, senior stakeholders, industry experts, and external partners to develop and deliver content initiatives.
• Identify opportunities to improve social media performance, introduce new content formats, and explore relevant channels and digital trends.
• Monitor and analyze social media metrics, evaluate content effectiveness, and optimize strategies based on performance insights.
• Coordinate multiple projects and priorities simultaneously, ensuring timely delivery and consistent content quality.
• Take ownership of social media processes and initiatives, proactively identifying challenges and implementing improvements.

Required Experience

• 6+ years of experience in marketing, SMM, content, or digital marketing.
• Native Russian: must-have
• English B2+, with confident written and spoken communication.
• Excellent copywriting skills in English: the ability to write clear, engaging, and compelling content, including on complex B2B and expert topics.
• Strong understanding of B2B social media: content strategy, formats, tone of voice, engagement, community building, expert content, analytics, and performance.
• Excellent management skills: multitasking, prioritization, autonomy, ability to manage multiple projects and deadlines simultaneously.
• Strong communication skills: comfortable working with different teams, senior stakeholders, experts, and external partners.
• Strong digital marketing awareness: up-to-date understanding of digital trends, content formats, social media mechanics, and what works for modern audiences.
• Ability to own projects end-to-end: from ideation and briefing to execution, publishing, and performance analysis.
• Ability to go beyond execution and propose solutions: identify growth opportunities, new formats, topics, channels, and ways to improve results.
• Strong analytical and structured thinking: able to work with data, draw conclusions, and adjust the approach based on results.
• Ability to work in a fast-paced environment, quickly switch between priorities, and maintain a high quality of execution.
• Strong ownership mindset: does not wait for detailed instructions, takes responsibility, makes decisions, and drives tasks to completion.

Nice to have

• Experience in iGaming / fintech/tech / SaaS
• Experience in an SMM, creative, or digital agency: comfortable working at a fast pace, handling multiple projects, and operating in “firefighting mode” when needed.
• Experience working with B2B audiences and expert content
• Experience in community building and developing professional communities.
• Experience with LinkedIn, Telegram, and other B2B-relevant platforms.
• Experience working with personal brands of senior executives/industry experts.
• Ukrainian / Belarusian is also considered a strong advantage.

Our Benefits

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events