SMM Specialist at UTEX
UTEX is a fintech company developing a platform for trading US stocks and commodity futures using USDT. The product is aimed at users from Russia, the CIS, and international markets.
The main communication themes of the brand are trading, investments, stocks, cryptocurrencies, oil futures, and other financial instruments. The audience includes both experienced traders and beginners, for whom it is important to explain complex topics in an understandable and engaging language.
The company now wants to strengthen its SMM direction: social networks are already developing, but the team needs an independent and strong specialist who can not only complete tasks but also set the direction, offer ideas, build a system, and be responsible for the results.
🎯 Tasks to Solve
The key task is to develop UTEX's social networks in a way that increases brand awareness, grows reach and engagement, and, in the long term, brings new users to the platform.
The main focus will be on several areas:
- Vertical Content / Instagram / Reels and Cross-posting: This is a priority area that may take about 60% of attention at the start. It is necessary to develop a content factory, work with Reels, test formats, search for and implement trends, organize video production, and interact with creators and contractors. It is important not just to release content, but to achieve stable growth in views and reach.
- Telegram Channel: There is already an author and a team creating content on Telegram, so the SMM manager is not expected to produce all content for this channel. The main focus is promotion: seedings, collaborations, organic and paid growth, testing new mechanics, and working with funnels and engagement.
- English-language Twitter / X: The company has an English-language segment that is not currently developing as a separate full-fledged stream, but it is an important growth area. Experience with Twitter/X for an international audience, especially in crypto, trading, or fintech projects, will be a plus.
- Additional Channels and Platforms: The company is open to new channels, specialized platforms, and experiments. Independence is expected from the specialist.
Tasks also include:
- developing a social media development strategy;
- growing brand awareness;
- organizing promotion through seedings, bloggers, collaborations, and guerrilla marketing;
- compiling content plans and developing a backlog of ideas;
- briefing and coordinating the content team and contractors;
- community management: answering questions, activities, giveaways, spam control;
- updating sections, trendwatching, monitoring competitors and news;
- building social media funnels and testing lead magnets;
- working with metrics and results in numbers;
- joint goal setting with the content lead and CMO.
🧠 Experience We Are Looking For
The company is looking for a strong middle / senior SMM manager or Head of SMM level specialist who is ready to work hands-on and lead the direction independently.
Expected Experience and Skills:
- SMM manager experience of 2+ years;
- successful case studies with clear results;
- experience in developing Telegram channels;
- experience with vertical content and Reels;
- understanding of growth mechanics in different social networks;
- ability to build promotion through paid and organic channels;
- experience working with contractors and creative teams;
- basic project management: systematic approach, responsibility, ability to organize processes;
- visual acuity, sense of humor, understanding of trends;
- skill in working with texts, scripts, and references;
- readiness to work hands-on, not just delegate.
Experience with AI tools is specifically important. The team already uses neural networks, so it will be valuable if the specialist knows how to apply them in practice: generating ideas, scripts, videos, avatars.
Will be a big plus:
- experience in fintech, investments, trading, cryptocurrencies, US stock market, or futures;
- experience with English-language social networks;
- experience in developing Twitter/X;
- advanced English;
- on-camera experience.
💰 Working Conditions
- Format: full-time.
- Schedule: 5/2, flexible, with a focus on Moscow time.
- Work is fully remote, you can work from any country.
- Payment is mainly in USDT, with possible payment options in rubles for self-employed individuals or sole proprietors.
- Salary is discussed individually.
- There are annual bonuses.
- Prospect of growth to Head of SMM and formation of one's own team.
