Own the performance creative strategy, build and scale the creative production function, and turn data into winning concepts for a fast-growing global drawing app.
ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way. With over 1 million monthly active users, thousands of drawing lessons, and a global audience, we are continuing to scale our product and User Acquisition efforts.
We are looking for a Creative Producer who will not only own the creative strategy for performance marketing, but also help build and structure our creative production function.
This is a hands-on leadership role for someone who understands creative production from the inside, can work directly with creatives when needed, manage a team of video makers, introduce AI-powered workflows and automation, and build processes that allow the team to produce more winning creatives faster.
You will have significant ownership over how the creative function operates: from team structure and production workflows to testing methodology, AI tools, automation, and performance analysis.
Key Responsibilities
- Own the performance marketing creative strategy and define key creative concepts, formats, and directions across static, video, playable, and AI-generated creatives.
- Build and develop the creative production function, including workflows, processes, responsibilities, and collaboration between creative, UA, analytics, and product teams.
- Manage and coordinate a team of video makers and other creative specialists, setting priorities, providing direction, reviewing output, and ensuring consistent quality and delivery speed.
- Stay hands-on with creative production and be able to independently create, prototype, edit, or improve creatives when needed.
- Build and maintain a roadmap and backlog of creative hypotheses, prioritizing ideas based on potential impact and UA goals.
- Define testing priorities, evaluate creative performance, and decide which concepts should be scaled, iterated, or discontinued.
- Analyze creative performance using metrics such as CPI, CTR, IPM, CTI, CPM, Retention, and other relevant UA indicators.
- Translate UA and analytics insights into new creative concepts, hypotheses, and clear production briefs.
- Take responsibility for creative performance and communicate results, learnings, and next steps directly to the CMO.
- Work closely with the PM, Lead Motion Designer, UA team, and analytics to ensure the creative strategy is effectively executed.
- Design and continuously improve creative production processes to increase quality, speed, scalability, and output.
- Identify opportunities to automate repetitive parts of the creative workflow using AI tools, no-code solutions, scripts, or other technologies.
- Define how AI can be integrated across ideation, production, localization, iteration, and creative analysis.
- Introduce new AI-driven workflows and tools and help the creative team adopt them effectively.
- Continuously explore new technologies and approaches that can make creative production faster, smarter, and more scalable.
- Stay on top of performance marketing trends, creative formats, competitors, and best practices in mobile apps and mobile gaming, adapting relevant ideas to our UA strategy.
What We're Looking For
- 3+ years of experience as a Creative Producer, Creative Lead, Creative Strategist, or similar role in performance marketing.
- Proven experience owning or significantly contributing to a performance creative strategy.
- Experience building, improving, or scaling creative production processes and workflows.
- Experience managing video makers, motion designers, editors, or other creative specialists.
- A hands-on creative background: you understand how creatives are actually produced and can independently prototype, edit, or create content when necessary.
- Strong understanding of key creative and UA metrics, including CPI, CTR, IPM, CTI, CPM, Retention, and their relationship to creative performance.
- Experience generating, testing, analyzing, and scaling creative hypotheses.
- Ability to turn performance data and user insights into clear creative concepts and actionable briefs.
- Solid understanding of design, video editing, storytelling, hooks, pacing, and creative production principles.
- Experience collaborating closely with User Acquisition and analytics teams.
- Confident working knowledge of Google Sheets / Excel.
- Strong hands-on experience with AI tools for creative ideation and production.
- Experience using AI, automation, or no-code tools to optimize creative workflows is a strong advantage.
- Ability to build processes, organize a creative team, and establish an effective production system rather than simply operate within an existing one.
- Strategic and creative thinking combined with a strong focus on measurable results.
- High level of ownership and the ability to independently make decisions and drive initiatives.
- English at B2 level or higher.
What We Offer
- Competitive salary aligned with the market and your experience.
- Remote work from anywhere in the world.
- Flexible working hours and a results-oriented management approach.
- Significant influence over creative strategy, team structure, and User Acquisition performance.
- The opportunity to build and shape the creative production function and establish processes that work best for the team.
- Freedom to introduce new AI tools, automation, production approaches, and creative formats.
- The opportunity to build a scalable creative system rather than simply maintain an existing process.
- Professional growth and the freedom to experiment, test bold ideas, and see their impact in real performance data.
- A strong team where initiative, ownership, creativity, and passion for great products are valued.
For inquiries: [email protected]
