🎨 #vacancy Creative Producer at ArtWorkout
About the team:
- ArtWorkout is a mobile app that teaches drawing in a game format.
- 1M+ active users per month, thousands of lessons, and a global audience.
- Continuing to scale the product and User Acquisition.
They are looking for someone to take ownership of the creative strategy for performance marketing and be responsible for UA creative performance: from hypotheses to deciding what to scale, iterate, or stop.
What you'll do:
- Define creative concepts and formats: static, video, playables, and AI creatives.
- Manage the roadmap and backlog of hypotheses, prioritizing them based on their impact on UA goals.
- Decide which creatives to scale, iterate, or stop.
- Analyze CPI, CTR, IPM, CTI, CPM, Retention, and translate insights into new concepts and briefs for production.
- Report on results and next steps directly to the CMO.
- Collaborate with the PM, Lead Motion Designer, UA team, and analytics.
- Implement AI workflows in idea generation and production, accelerating and scaling processes.
What we're looking for in a candidate:
- 3+ years in a Creative Producer, Creative Lead, or similar role in performance marketing.
- Experience owning a creative strategy or making a significant contribution to it.
- Experience generating, testing, analyzing, and scaling creative hypotheses.
- Understanding the connection between creative and UA metrics and overall performance.
- Sufficient understanding of design, editing, and production to evaluate work and set tasks.
- Hands-on experience with AI tools for creatives, proficient in Google Sheets / Excel.
- Keen eye for performance creatives, especially in mobile apps and mobile gaming.
- English level B2 or higher.
What we offer:
- Competitive salary based on market and experience.
- Remote work from anywhere in the world and flexible hours.
