π Vacancy: Senior PPC / Media Buyer (Google Ads | Gambling)
We are looking for a strong specialist capable of launching and scaling the Google Ads direction for our in-house Gambling product. We need a practitioner with a deep understanding of search traffic, who can independently build systematic work and generate stable ROI.
π** Responsibilities:**
- Launch, management, and optimization of advertising campaigns in Google Ads;
- Analysis of search semantics, competitors, and specifics of target GEOs;
- Development of an effective Search campaign structure, collection and filtering of semantics;
- Regular testing of hypotheses, creatives, offers, and landing pages;
- Setting up tracking, optimizing conversion delivery, and controlling end-to-end analytics;
- Finding profitable tie-ups and their consistent scaling;
- Analysis of key metrics and collaboration with the team to increase funnel conversion.
π** Requirements:**
- Experience in promoting Gambling in Google Ads for 2+ years;
- Practical experience in launching and scaling tie-ups in Tier-1 GEOs (primarily Europe);
- Experience with Keitaro, AdsPower and technical infrastructure;
- Deep understanding of search advertising, Google auction mechanics, and niche specifics;
- Ability to build processes from scratch and make data-driven decisions;
- Willingness to present current cases and discuss in detail the approaches, budgets, and results used.
πConditions:
- Own in-house product** with the ability to quickly refine landing pages and funnels for your tasks;
- Financial conditions: competitive fixed salary + % of results (discussed after the interview);
- Flexibility, lack of bureaucracy, and high decision-making speed;
- Prospect of leading the direction and growing to Team Lead;
- Opportunity to form and develop your own team;
- Experienced team focused on overall financial results.
To contact, write in DM
