Media Buyer in iGaming

Requirements: Solid experience in launching UAC campaigns. Understanding of attribution specifics in Google Ads and Google Play (Referrer API, working with Firebase). Knowledge of key unit economics metrics: CPI, CPA, LTV, ROAS (D7/D30). Willingness to test hypotheses and react quickly to changes in Google algorithms.

Tasks: Launching, scaling, and optimizing advertising campaigns in Google UAC in key GEOs. Working with large budgets: identifying growth areas, managing bids at tCPI / tCPA target levels. Testing creative combinations (videos, texts, placements) to improve conversion rates and retention. Analyzing postbacks via tracker (AppsFlyer/Adjust), working with the funnel by ROAS and Retention. Interaction with the creative and ASO team for synchronization of Google Play pages.

**Location:**📍Remote.

Contact for application: recruiter contact +CV