Influencer / Affiliate Marketing Manager
📍__HR Tech startup | remote | B2B contract, full-time, long-term__
Responsibilities
- Search, selection, and recruitment of influencers, creators, and micro-creators (US market)
- Outreach and communication with creators: initial contact, sending briefs, negotiations, agreement on terms, closing deals
- Coordination of content plans, deadlines, and work results
- Monitoring of performance metrics: reach, engagement, clicks, conversions
- Maintenance and support of the creator database
- Participation in the development of briefs and management of creative processes (UGC, video content, etc.)
- Building and developing long-term partnerships with influencers and agencies
- Monitoring of social media trends and algorithm changes
- Collaborative work with the marketing team on campaigns and activities on Instagram and TikTok platforms
- Optimization of the creator and partner work funnel with a focus on ROI
Requirements
- 2+ years (or more) of experience in influencer marketing, creator management, affiliate or digital marketing
- Experience working with the US or UK market is a plus
- English proficiency level B2 or higher is required
- Strong communication and negotiation skills
- Confidence in direct outreach and end-to-end management of collaborations
- High level of organization and attention to detail
- Understanding of UGC formats and the structure of creator briefs
- Good knowledge of Instagram, TikTok, and US social trends
- Analytical, data-driven approach to work
- Ability to work at a fast startup pace
- Understanding of the principles of social algorithms and influencer platforms
✉️ vishneuskaya.iryna@gmail.com