Social Media Marketing Lead

Company: Salmon Location: Philippines Employment type: FULL_TIME

As social media becomes one of our key growth and brand-building channels, the Social Media Strategist will play a critical role in transforming content into a scalable and structured system. This role will be responsible for building clear content pillars, such as product and financial education, lifestyle and entertainment, and “money moments” while driving strong brand presence and measurable business impact.

Responsibilities

• Build and execute a clear social media strategy aligned with business goals (brand awareness, trust, and acquisition)
• Translate business priorities into structured content pillars, formats, and distribution strategies
• Own and optimize performance metrics such as reach, engagement, MER, and retention
• Ensure consistency in tone, storytelling, and brand positioning across all platforms
• Scale content production capacity while maintaining quality and relevance
• Collaborate cross-functionally with content creators, paid media, HR, PR, and POS teams
• Leverage platform algorithms (Facebook, TikTok) to maximize organic and paid performance
• Continuously analyze insights and optimize campaigns based on data

Requirements

• 3+ years of experience in social media management, owning strategy end-to-end
• Proven experience managing content and social channels for a product or service
• Strong understanding of Facebook and TikTok algorithms and content dynamics
• Data-driven mindset with experience in analyzing reach, engagement, MER, and insights
• Experience in fintech or digital products is a strong plus
• Strong collaboration and stakeholder management skills
• Self-driven, proactive, and execution-oriented