Social Media Manager

Company: Pure
Employment type: FULL_TIME

PURE is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it's a journey where everyone can discover something special, regardless of their preferences. We're looking for a Social Media & Content Manager to join our Brand team, shape our voice across platforms, and drive meaningful engagement with our rapidly growing global community.

What will you do?

• Own and execute PURE's social media strategy across key platforms (Instagram, TikTok, X, and beyond), with clear KPIs for growth, engagement, and conversion
• Create bold, premium campaigns that spark real conversations around dating, relationships, and connection, always in PURE's distinctive voice
• Turn cultural moments and trends into fast, timely content opportunities that amplify PURE's mission
• Plan, shoot, and edit UGC-style and creator-led content — comfortable stepping in front of the camera yourself when a piece calls for it
• Build and nurture a highly engaged community through proactive, authentic interaction — not just posting, but genuinely participating in conversations
• Tap into cultural conversations and spaces in a unique, courageous way, understanding when and how to show up so PURE's tone and voice reach the right audience, in the right space, at the right moment
• Plan and run paid social campaigns end-to-end, from setup through optimization and reporting, as a core, high-priority part of the role
• Lead a data-driven content strategy, using analytics to optimize performance and ROI
• Partner closely with product, design, copy, and performance teams to translate product moments and features into culturally relevant content
• Build strong working relationships across internal teams and outside partners, brands, creators, and collaborators, balancing independent ownership of your work with genuine cross-functional collaboration