Marketing team, Full-time, Remote
Leko is a technology company creating Russia's first sports social network, uniting athletes, coaches, and communities in a single ecosystem. We are building an application where everyone who plays sports – from beginners to professionals – feels supported and has access to various tools. If you want to create a product that helps thousands of people achieve their goals daily, influence the sports industry, and work in an environment where initiative and results are valued – join Leko.
Responsibilities
- Implementation of a comprehensive strategy for the company's presence on social networks (Instagram, FB, Tiktok, Youtube, TG);
- Management and development of social media communities, maintaining audience activity and engagement;
- Organization and execution of interactive events on social networks (polls, live streams, collaborations with influencers);
- Analysis of the effectiveness of SMM campaigns and advertising activities, preparation of analytical reports;
- Planning and execution of advertising campaigns (giveaways, activations) on social networks, including preparation and placement of advertising materials, as well as working with UGC and bloggers;
- Lead the generation and publication of unique content (text, photo, video, audio, reels, animation, etc.) for various platforms;
- Development of content plans and their implementation, ensuring constant content updates;
- Provide documentary support for work with contractors and involved specialists;
- Maintain reporting on conducted activities and publications;
- Campaign implementation control, work with end-to-end analytics, analysis of the effectiveness of conducted campaigns. Work with analytical services: Google Analytics and Yandex.Metrica;
- Independent (or with the involvement of a specialist) setup of targeted advertising on social networks.
Required Competencies
