Social Media Manager

Format: remote Employment: part-time or full-time (negotiable) Project: mobile applications (iOS/Android) Role Objective: growth of installations and retention through content

Responsibilities:

• Manage accounts on Instagram, Facebook, X (Twitter), TikTok, etc.
• Create content plans: sections, schedules, hypotheses, tone of voice
• Create and publish content: posts, stories, reels/shorts, simple creatives
• Ability to quickly assemble a content production line without losing quality
• Work with the community: responses, engagement, moderation
• Test hypotheses, scale what works
• Work with attribution tools (AppsFlyer)
• Understand tracking links, events, deep links, basic analytics structure
• Build reporting and draw conclusions: what we do, why, what to change next
• Design and improve funnels
• Manage install funnels: tests, iterations, conversion control
• Understand how to link content and advertising into a single growth system

Requirements:

• Experience in managing social media: Instagram / Facebook / X / TikTok and others
• Experience with attribution tools and understanding of mobile analytics
• Ability to create content (a lot and quickly)
• Experience using AI tools for content and creatives
• Experience building and managing install funnels
• English at the level of business correspondence

Will be an advantage:

• Experience running social media ads (Meta Ads, TikTok Ads, X Ads), experience with Google Ads
• Experience promoting mobile applications (especially subscription / ads-based)
• Understanding of ASO and the connection between ASO + paid traffic
• Experience with A/B testing creatives, store listings, landing pages