Senior UA Manager (Social and PPC Channels)

Belarus, Georgia, Cyprus

Salary: $2500-4000

Who we are looking for

The marketing team already includes a Head of Marketing, Lead UA, and 6 specialists in various channels. We are looking for a UA Manager who will become a key player in developing the Social and PPC direction, helping to take these channels to a new level and test promising platforms.

About the company

OpenMyGame is a multi-product mobile game development company in the puzzle and word puzzle genres. We are in a phase of active scaling: in the spring of 2025, we attracted $20 million in investments specifically for User Acquisition development. Our games are conquering markets worldwide, with a focus on the US and Tier-1 countries.

What you will do

Developing existing channels:

• Managing and scaling campaigns on Facebook/Meta and Google Ads.
• Daily optimization: audiences, creatives, bids, placements.
• Managing six- to seven-figure budgets with a focus on efficiency and scale.
• Taking the Social & PPC direction to a new level of performance.

Launching new platforms:

• Testing TikTok Ads, Snapchat, Twitter (X) Ads.
• Platform research: audiences, formats, buying specifics.
• Developing launch strategies from scratch, considering the specifics of each platform.
• Rapid iterations and decision-making on scaling or pivoting.

Analytics and research:

• In-depth cohort analysis: LTV, retention, ROAS, CPI, traffic quality.
• Building custom dashboards and reports in Google Sheets.
• A/B testing of creatives, audiences, and strategies.
• Finding insights through data exploration and competitive analysis.

Strategic thinking:

• Participation in the company's marketing strategy planning.
• Developing approaches to scaling by geo and products.
• Working with the creative team: hypotheses on formats, messaging, UGC (optional).
• Sharing insights with the team for cross-channel synergy.

Collaboration:

• Horizontal communication with ASO, Product, BI, and Analytics teams.
• Synchronization with other UA specialists.
• Working with platform representatives for access to beta features and support.

Who we are looking for

Required qualifications:

• User Acquisition experience of 3+ years.
• Practical experience with Facebook/Meta Ads and Google Ads (UAC).
• Proficiency in Google Sheets: VLOOKUP, pivot tables, chart building.
• Experience managing significant advertising budgets.
• English language proficiency for working with platforms and documentation.

Will be an advantage:

• Experience in mobile gaming (casual, puzzle genres).
• Experience launching campaigns on TikTok, Snapchat, or other social platforms.
• Knowledge of Appsflyer or other MMPs.
• Experience with BI tools (Metabase, Tableau, Looker).
• Understanding of the creative process and creative testing.

What's important (soft skills):

• Research drive
• Proactivity
• Honesty and openness
• Desire to grow
• Communication skills

What we offer

• The opportunity to develop an entire direction in a growing company with serious funding.
• Freedom to test new platforms and hypotheses.
• Real impact on the company's business results.
• A team of experienced professionals for knowledge sharing.
• Horizontal structure without micromanagement.
• Quarterly bonus system (in development).

How the work will proceed

This is a role for someone who is equally strong in tactics and open to strategic thinking. You will receive tasks from the Lead UA or Head of Marketing but will have autonomy in decision-making. 90% of the analytics will be done by you using Appsflyer, Metabase, Google Sheets, and Growthbook. For tasks requiring SQL or Python, the analytics team will be involved.

Working at OMG is about:

• Flexible work schedule. You can choose remote work or an office in Gomel or Minsk.
• All necessary equipment and services for work.
• Investment in education.
• Salary tied to the currency exchange rate.
• Health care: VHI with dentistry and 100% sick pay.
• Compensation for sports and fitness.
• 25 days of vacation + 5 sick days per year.

Contacts

Hiring recruiter: Yana Telegram: yanakhudoley Work email: yana@openmygame.com