PURE is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it's a journey where everyone can discover something special, regardless of their preferences.
We're looking for a Social Media & Content Manager to join our Brand team, shape our voice across platforms, and drive meaningful engagement with our rapidly growing global community.
What will you do?
- Own and execute PURE's social media strategy across key platforms (Instagram, TikTok, X, and beyond), with clear KPIs for growth, engagement, and conversion
- Create bold, premium campaigns that spark real conversations around dating, relationships, and connection, always in PURE's distinctive voice
- Turn cultural moments and trends into fast, timely content opportunities that amplify PURE's mission
- Plan, shoot, and edit UGC-style and creator-led content — comfortable stepping in front of the camera yourself when a piece calls for it
- Build and nurture a highly engaged community through proactive, authentic interaction — not just posting, but genuinely participating in conversations
- Tap into cultural conversations and spaces in a unique, courageous way, understanding when and how to show up so PURE's tone and voice reach the right audience, in the right space, at the right moment
- Plan and run paid social campaigns end-to-end, from setup through optimization and reporting, as a core, high-priority part of the role
- Lead a data-driven content strategy, using analytics to optimize performance and ROI
- Partner closely with product, design, copy, and performance teams to translate product moments and features into culturally relevant content
- Build strong working relationships across internal teams and outside partners, brands, creators, and collaborators, balancing independent ownership of your work with genuine cross-functional collaboration
