MICI is a European premium sneaker brand focused on the European market. Concept: “Quiet outside. Iconic inside.”

Minimalism on the outside, a bold “secret” within. We are looking for an autonomous SMM manager who will build and run a continuous content production system for social media and advertising. Filming and core content are created by UGC creators, while you manage the system, quality, and results.

Role Objective

Ensure content is published regularly, quickly, and in a unified style, tested against metrics, and consistently driving sales.

Responsibilities

1) Strategy & System

• Conduct an audit of MICI content and competitors: visuals, storytelling, formats, posting rhythm, integrations.
• Develop a content strategy: content pillars, tone of voice, visual formats, posting frequency (Instagram + TikTok/Reels/Shorts).
• Maintain a consistent premium style: covers, grid, stories, copy, templates without “cheap” solutions.

2) Content Pipeline

• Organize content planning: calendar, briefs, deadlines, quality control.
• Prepare briefs and toolkits for team/contractors (editor, designer, UGC creators): video structure, editing, subtitles, graphics, references.
• Review incoming content, provide feedback, and finalize it to a ready-to-publish level.

3) UGC Management

• Source/select UGC creators when needed and manage collaboration: briefs, scripts, communication, supervision, approvals.
• Manage rights and permissions for using content in ads and organic channels.

4) Advertising & Growth

• Select top-performing creatives for ads (Meta/TikTok Ads): hooks, formats, A/B test variations.