Chatfuel is an AI platform that helps service businesses automate client communication. Our core product — Co-worker — is an AI agent built for service and booking-driven businesses.

About the role

You won't be posting content into the void. Every post, every campaign is tied to real acquisition goals — registrations, trials, conversions. You'll see the full funnel, work with performance data, and understand what actually drives growth. You'll have creative freedom and real ownership of the channel from day one.

This is a great role if you want to grow beyond just SMM and learn how content fits into a broader marketing machine.

What you'll do

• Own Chatfuel's social media channels presence end-to-end: strategy, content calendar, copy, visual direction
• Create scroll-stopping Reels and viral-first content — you understand trends before they peak
• Monitor competitors and find content gaps we can win on
• Analyze what works, iterate fast, and double down on winning formats
• Collaborate with influencer, affiliate and performance teams to align messaging

What we're looking for

• 2+ years of hands-on SMM experience (Instagram*) — Reels, trends, growth
• Strong visual sense and ability to produce content that feels native to the platform
• Deep understanding of short-form video: hooks, pacing, virality mechanics
• Fluent English (required); Spanish is a strong bonus
• Creative thinker who can adapt tone and style to different audiences
• Comfortable working with data — you check what worked and why

Nice to have

• Experience with LATAM audience
• Canva/Figma skills
• Vibe coding and AI tools in your daily workflow (Claude, CapCut AI, etc.)
• Understanding of how social content connects to paid funnels

What we offer

• Full remote
• Real ownership and a short feedback loop — your ideas go live fast
• Work with a team that takes marketing seriously and measures everything
• Access to Claude and other AI tools as a genuine productivity multiplier — not optional, part of how we work
• Room to grow: we're building the marketing function from scratch

• Instagram принадлежит компании Meta, которая признана экстремистской организацией и запрещена в РФ.