SMM Manager at Amica

Remote, Salary discussed individually

Amiсa is a digital studio that works comprehensively with brands and personal projects. We don't just create individual posts, but fully build a project's presence in digital: we delve into its tasks, develop positioning and strategy, find key meanings, create a visual concept, and form content.

What needs to be done — Immerse yourself in different brands, study their audience, tasks, character, and positioning
— Develop comprehensive content plans: define themes, sections, formats, and key meanings
— Come up with ideas for videos, posts, stories, and content series
— Prepare scripts for short videos: from a strong hook to structure and topic development
— Work with existing materials and find interesting ways to repackage them
— Follow trends and adapt them to specific projects
— Constantly search for new mechanics and growth points for accounts
— Analyze content results and propose hypotheses for increasing reach
— Participate in joint brainstorms and bring your own ideas for discussion
— Refine approved ideas into ready-to-implement concepts that can be handed over to the team for execution
— Simultaneously manage the content direction for several brands
— No need to handle content publishing and technical posting. The main focus is on ideas, meanings, formats, content plans, and scripts

Requirements — Experience in SMM, content marketing, or brand development for 2+ years
— Ability to create meaningful content plans, not just fill a publication calendar
— Understanding of what attracts audience attention and how content can gain reach
— Ability to work with meanings and convey brand positioning through content
— Ability to write scripts for Reels, Shorts, and other short videos
— Good visual awareness and ability to notice promising formats
— Ability to quickly immerse yourself in different niches and find ideas considering the specifics of each project
— Willingness to offer non-standard solutions and justify your point of view
— Independence: research, think, and initiate without constant instructions
— Responsible attitude towards tasks and adherence to deadlines
— Willingness to truly engage in projects and develop them together with the team

A test assignment will be offered at the next stages of selection.