Job Title: Senior SMM Specialist
We are Karta.io — a FinTech (B2C, B2B) platform with high-trust virtual cards and our own crypto infrastructure. Cards are issued in seconds, work in 150+ geos, and can be topped up from any crypto wallet. We have been on the market for 3+ years, with a distributed team of 30+ people worldwide, and no micromanagement.
We are currently growing Karta's presence on social media and are looking for a Senior SMM Specialist who will take full ownership of the channels, from content strategy to end-to-end analytics.
Why it's interesting here
- A real product with a live audience on Instagram (~9.4K), Telegram (~7K), X, and Facebook.
- Complete freedom in channel strategy — you decide what and how to do it, without micromanagement.
- A Fintech/crypto niche with strong brand potential — a card product that's interesting to talk about.
- Direct impact on business metrics: your content is part of the FTD funnel.
- Remote-first team, flexibility in organizing your time.
What you will do
- Build and manage channel strategy: Instagram, Telegram, X, Facebook.
- Set up end-to-end analytics — from content to FTD, with weekly reporting.
- Manage the content pipeline: plan → approval → design → publication, 2–3 posts per week.
- Write and edit copywriting in RU/EN.
- Test hypotheses and content formats, relying on data.
- Develop the community and UGC around the product.
What is important to us
- 4–6+ years in SMM for B2C, with 2+ years of responsibility for commercial metrics (conversions, revenue).
- "Content → Money" case studies with specific before/after figures.
- Experience in building processes with design teams or agencies (approval regulations, SLA).
- Confident work with UTM, attribution, cohorts.
- English B2+.
- Ownership and independence, you build and maintain processes yourself.
Bonus points
- Experience in fintech, crypto, or high-risk niches.
- Basic editing in CapCut.
- Experience working with AI tools for content production.
- Knowledge of Telegram analytics (TGStat and similar).
What we offer
- Market-level salary in USDT or $.
- Comfortable remote work from anywhere in the world (main time zones GMT+3 to GMT+8).
- A dynamic, fast-growing environment where you can implement your own ideas.
- Paid vacation of 28 calendar days per year and days off on public holidays.
- Training and courses funded by the company.
Selection Process
- Your application to HR Sasha on Telegram @s_zhrkv with your portfolio and why you want to work with us :)
- HR interview.
- Interview with the CMO: portfolio and case study review.
- Final Cultural Fit with the HRD / CEO.
- Offer.
As soon as we understand that it's a match, we immediately issue an offer. 💛
