Responsibilities

• Own positioning, messaging, and go‑to‑market strategy for Mira’s B2B offerings focused on healthcare professionals.
• Lead customer and partner discovery efforts by conducting regular interviews with clinicians to deeply understand their needs, workflows, incentives, and pain points, and translate insights into actionable product, positioning, and go‑to‑market recommendations.
• Own analytics and performance reporting for key go‑to‑market initiatives, including onboarding, messaging, and activation funnels, translating data into actionable insights and recommendations.
• Translate clinical capabilities and research into clear value propositions, sales enablement, and educational materials for healthcare professionals.
• Lead segment strategy and use‑case definition in collaboration with Clinical and Marketing teams.
• Build clinical credibility and thought leadership through KOL partnerships, case studies, webinars, and evidence‑based content.
• Serve as the cross‑functional bridge between Clinical, Operations and Marketing, feeding field insights into product and roadmap decisions.
• Develop scalable playbooks, workflows, and operational foundations to support growth in the segment of focus (healthcare professionals).
• Over time, assume ownership of the healthcare professional's business line, including strategy, partnerships, and performance outcomes.

Benefits

What we offer

• You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families
• We have a fast-paced and collaborative work environment where we encourage open communication, ownership, and independence
• In addition to a competitive salary, we offer a performance-based bonus system based on OKR
• We provide professional development opportunities - training courses, workshops, and seminars

Recruiting process

• Step 1 ‘Screening call with HR’
• Step 2 ‘Assessment task’
• Step 3 ‘Interview with department lead’
• Step 4 ‘Final interview’