What you’ll do

• Own product strategy, roadmap, and key business/product metrics.
• Define the ICP, priority use cases, and product positioning together with the founders.
• Lead products from 0→1 (build and launch from scratch): discovery, validation, MVP, launch, and iteration.
• Scale successful products from 1→100 (scale what already works): improving activation, retention, monetisation, and unit economics.
• Work hands-on with engineering, design, AI/data, commercial, and operations teams.
• Talk directly to customers and turn their problems into scalable product solutions.
• Identify where AI/LLMs/agents create real customer value and where traditional product approaches work better.
• Define requirements and quality metrics for AI-powered features.
• Make prioritisation decisions based on customer value, commercial impact, and delivery cost.
• Kill or change initiatives when customer evidence or economics do not support them.
• Build and lead the product team as the business grows.

What we’re looking for

• 8+ years in product, with experience owning significant products or business areas.
• Strong track record of both 0→1 launches and scaling existing products.
• Experience owning business outcomes: revenue, margin, conversion, retention, or P&L.
• Experience with complex products involving multiple systems, integrations, workflows, or user types.
• Strong analytical and commercial mindset.
• Ability to work effectively with engineering teams on APIs, data, architecture, and integrations.
• Hands-on experience using AI/ML/LLMs/agents in products or internal workflows.
• Strong customer discovery and product judgement.
• Experience leading product or cross-functional teams.
• Comfortable operating in an early-stage environment with high ownership and limited process.

Relevant backgrounds

Experience in one or more of the following is useful:

E-commerce / retail tech / Marketplaces / B2B SaaS / Payments / fintech / Logistics / operations software / AI-native products