Product Marketing Manager

About the company: EMCD is an international Web3 and fintech company developing a product ecosystem for private users and businesses. We are currently looking for a Product Marketing Manager for Performa — a B2B payment product in the active growth and scaling phase.

What you'll be doing: • Develop product positioning, messaging, and competitive advantages • Develop and test ICP, value proposition, and marketing hypotheses • Launch and manage GTM campaigns for new features, markets, and customer segments • Manage demand generation activities from idea to result optimization • Create sales enablement materials: presentations, battle cards, one-pagers, objection handling guides • Prepare content for the sales funnel: case studies, whitepapers, landing pages, product briefs • Develop Performa's presence on social media and in specialized B2B crypto/fintech communities • Work with the product website, launch new pages, and improve existing ones

What we expect: • 3+ years of experience in Product Marketing, B2B Marketing, or Growth Marketing • Experience working in startups or fast-growing companies • Strong skills in both strategy and hands-on implementation • Experience in B2B Payments is required • Excellent copywriting and marketing material creation skills • English language proficiency from B2

Conditions: • Fully remote work format • Competitive salary • International team and global market • High level of autonomy and influence on the product • Opportunity to build product marketing virtually from scratch and directly impact business growth

Contacts: recruiter contact