About the product
We are developing a SaaS service in the IT / digital tools for business sphere, focused on the international market. The main task of the PR department is to increase brand awareness, attract target traffic, and develop partnerships.
Responsibilities
- Placing publications, articles, and links on English-language platforms (media, blogs, directories, reviews)
- Managing paid placements and advertising campaigns
- Writing articles, PR materials, press releases, and advertising texts in English
- Developing and implementing the PR strategy for the SaaS product
- Searching and attracting partners (integrations, cross-promotions, affiliate programs)
- Conducting negotiations with platforms, media, and bloggers
- Monitoring the quality of publications, deadlines, and compliance with brand guides
- Analyzing the effectiveness of PR activities (mentions, traffic, leads)
- Interacting with the marketing and product teams
Requirements
Mandatory:
- Fluent English (written and spoken)
- At least 2 years of experience as a PR manager / marketer in SaaS or IT projects
- Practical experience in placing publications and links
- Strong skills in writing PR and advertising texts
- Experience in managing paid placements and advertising
- Understanding of the principles of promoting SaaS products in international markets
- Independence, responsibility, ability to work remotely
Will be a plus:
- Experience with English-language IT media and directories (G2, Capterra, Product Hunt, etc.)
- Understanding of SEO and link building
- Experience with affiliate programs
- Analytical skills (GA, Ahrefs, Similarweb, etc.)
We offer
- Fully remote work
- Flexible schedule
- Competitive salary (discussed individually)
- Working with an international product and market
- Minimum bureaucracy and quick decisions
- Opportunity to influence the promotion strategy
- Long-term cooperation
