About the Product
We are developing a SaaS service in the field of IT/digital tools for business, focused on the international market. The main task of the PR direction is to increase brand awareness, attract targeted traffic, and develop partner relationships.
Responsibilities
- Placing publications, articles, and links on English-language platforms (media, blogs, directories, reviews)
- Managing paid placements and advertising campaigns
- Writing articles, PR materials, press releases, and advertising texts in English
- Developing and implementing the PR strategy for the SaaS product
- Finding and attracting partners (integrations, cross-promotions, affiliate programs)
- Conducting negotiations with platforms, media, and bloggers
- Controlling the quality of publications, deadlines, and compliance with brand guidelines
- Analyzing the effectiveness of PR activities (mentions, traffic, leads)
- Interacting with the marketing and product teams
Requirements
Mandatory:
- Fluent English (written and spoken)
- Experience as a PR Manager / Marketer in SaaS or IT projects for 2+ years
- Practical experience in placing publications and links
- Confident skills in writing PR and advertising texts
- Experience managing paid placements and advertising
- Understanding the principles of promoting SaaS products in international markets
- Self-sufficiency, responsibility, ability to work remotely
Will be a plus:
- Experience working with English-language IT media and directories (G2, Capterra, Product Hunt, etc.)
- Understanding of SEO and link building
- Experience with partner and affiliate programs
- Analytics skills (GA, Ahrefs, Similarweb, etc.)
We Offer
- Fully remote work
- Flexible schedule
- Competitive salary (discussed individually)
- Working with an international product and market
- Minimum bureaucracy and quick decisions
- The opportunity to influence the promotion strategy
- Long-term cooperation
