PPC Specialist

We are actively scaling our FinTech project and are looking for a specialist who can manage paid traffic, find new growth points, and directly influence the company's business results. If you enjoy working with numbers, testing hypotheses, and seeing the results of your decisions in real time, we'd be happy to have you on the team.

• Setting up and launching Google Ads campaigns from scratch
• Creating and configuring Google Ads advertising accounts
• Developing the structure of advertising campaigns for various niches and products
• Selecting and clustering keywords
• Creating and testing advertising creatives
• Setting up conversions, goals, and tracking advertising effectiveness
• Optimizing advertising campaigns to increase ROI and reduce cost per lead
• Analyzing results, preparing reports, and recommendations for improving performance metrics
• Working with Google Analytics, Google Tag Manager, and other analytics tools
• Conducting A/B tests of advertising creatives and landing pages

• At least 1 year of experience as a PPC specialist
• Practical experience in launching and managing Google Ads campaigns
• Experience in creating and configuring Google Ads advertising accounts
• Understanding of the principles of contextual and search advertising
• Skills in working with Google Analytics and Google Tag Manager
• Ability to analyze data and make decisions based on metrics