SEO Specialist

Beofit SEO

We run beofit.com (Shopify, NL primary + EN), selling organic vegan protein and pre-workout. The site was migrated from a previous domain (powerfood.shop). We're looking for an independent SEO/dev to assess the site and quote a fixed-scope cleanup project — not a monthly retainer.

Context

• Site: www.beofit.com (Shopify) • Previous domain: powerfood.shop • Markets: NL (primary), EN • GSC last 16 months: 312 clicks / 16,157 impressions • Traffic is mostly branded ("beofit"); non-brand commercial queries (protein, pre-workout, creatine, organic/vegan) get impressions but very low CTR and average positions outside the first page • Sitemap: ~164 URLs

GSC and GA4 access available on request.

A few things we've already noticed

• Some old PowerFood URLs appear to redirect into pages that then 404 • Several Shopify-style URLs are live and indexable that probably shouldn't be (a typo collection URL, /collections/frontpage, /collections/all, product handles ending in -copy, a copy-of-levering page, a /blogs/news/test URL) • Some PowerFood brand references still appear in structured data • Image alt text is inconsistent across the site

These are just the things we've spotted. We'd like your own independent review rather than just a quote on this list.

What we'd like from you

1. Your own assessment of the site. What are the actual priorities from your perspective? What's worth fixing, what isn't, and what's missing from our list? Areas we'd specifically like you to look at — but not be limited to: migration cleanup, Shopify-specific issues, schema, hreflang for NL/EN, internal linking, product/collection page SEO, Core Web Vitals, GA4/GSC setup, product feed quality for Google Shopping, and anything else that stands out.
2. A fixed-price scope for the work you'd actually do, with hours broken down by task.
3. Timeline and whether you handle Shopify Liquid edits yourself or need a dev partner.
4. A sample of similar Shopify SEO or migration cleanup work you've completed.

What we're not looking for

• Monthly retainers • Link-building / sponsored articles • Content production (blog articles, new landing pages) • "AI Overviews optimization" as a separate service line

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