Director, Digital Experience

Hybrid Role - Madison / Whitewater, WI

$100,000 - $120,000k / year

Company Description

Oddity helps brands and agencies navigate an increasingly complex creative landscape by connecting them with the right agencies and creative talent. The company specializes in agency search and creative recruiting, offering curated matches based on a deep understanding of each brand’s needs, market, and culture. Built by professionals with extensive experience inside agencies and marketing organizations, Oddity understands how creative businesses operate and how successful teams are assembled. Potential applicants will join a company focused on better agencies, better talent, and better connections, where brands come to get creative.

Role Description

The Director, Digital Experience is a full-time, on-site role based in the Madison / Whitewater, WI Area. This role leads the development and optimization of digital experiences across channels, ensuring cohesive, user-centered journeys that support client and business objectives. Day-to-day responsibilities include shaping digital strategy, overseeing e-commerce and digital initiatives, managing end-to-end project execution, and collaborating closely with internal teams and external partners. The Director will guide cross-functional teams, set performance metrics for digital programs, analyze data to inform decisions, and champion best practices in digital experience design and implementation. The role also involves mentoring team members, staying current with industry trends, and presenting strategic recommendations to senior stakeholders and clients.

Qualifications

• QSR and/or restaurant marketing experience is preferred - preferably at an agency.
• Knowledge of digital media, including paid, owned, and earned channels, and how they support broader marketing and experience goals.
• Ability to develop and execute comprehensive digital strategy, including experience with omni-channel experience design and customer journey mapping.
• Proficiency in e-commerce platforms, conversion optimization, and performance measurement for digital products and services.
• Strong project management skills, with experience overseeing complex, multi-stakeholder digital initiatives from concept through launch.
• Proven team leadership capabilities, including mentoring, resource planning, and fostering collaborative, inclusive workflows.
• Excellent communication and presentation skills, with the ability to translate complex digital concepts into clear recommendations for diverse audiences.
• Experience working with creative, marketing, and technology teams; agency or consultancy background is a plus.
• Comfort with data and analytics tools to evaluate digital performance and inform optimization efforts.

This is will be a quick-moving process. Please apply if you feel you're strongly qualified for this opportunity.