Hello everyone! We at Instories are launching a new direction — the production of viral vertical videos and a UGC creator network that will represent our product to an English-speaking audience, primarily in the USA. Here you can build the process from scratch: from the first formats and hooks to a network of hundreds of creators — and see how your videos drive organic growth of product installations with a multi-million audience.
What we expect from you:
- 3+ years of experience managing social media for a product or brand with a focus on short-form vertical video (Reels / TikTok);
- Proven cases of viral videos with over 1 million views;
- Experience working with UGC creators, bloggers, and influencers: sourcing, briefing, work acceptance, payment;
- Fluent English;
- Understanding of how platform algorithms work and what influences reach;
- Confident use of AI tools to accelerate production and analytics.
Your responsibilities will include:
- Producing viral videos about the company's products: exploring new formats and hooks, testing hypotheses;
- Managing all official company social media — content plan, publications, analytics, audience engagement;
- Building a UGC creator network from scratch: sourcing, selection, onboarding, briefing, quality assessment, and output volume management;
- Developing a creator reward scheme and establishing a production process from idea to published video — with deadlines and control points;
- Maintaining reporting on metrics (views, engagement, CPM, clicks, installs) and managing the direction's budget.
📤 Apply here
