Hello everyone! We at Instories are launching a new direction — the production of viral vertical videos and a UGC creator network that will represent our product to an English-speaking audience, primarily in the USA. Here you can build the process from scratch: from the first formats and hooks to a network of hundreds of creators — and see how your videos drive organic growth of product installations with a multi-million audience.
What we expect from you:
- 🟣 3+ years of experience managing social media for a product or brand with a focus on short vertical video (Reels / TikTok);
- 🟣 Confirmed cases of viral videos with over 1 million views;
- 🟣 Experience working with UGC creators, bloggers, and influencers: search, briefing, work acceptance, payment;
- 🟣 Fluent English;
- 🟣 Understanding of how platform algorithms work and what affects reach;
- 🟣 Confident use of AI tools to accelerate production and analytics.
Your responsibilities will include:
- 🟣 Producing viral videos about the company's products: searching for new formats and hooks, testing hypotheses;
- 🟣 Managing all official company social media — content plan, publications, analytics, audience engagement;
- 🟣 Building a UGC creator network from scratch: search, selection, onboarding, briefing, quality assessment, and output volume;
- 🟣 Developing a creator reward scheme and building a production process from idea to published video — with deadlines and control points;
- 🟣 Maintaining reporting on metrics (views, engagement, CPM, clicks, installs) and managing the direction's budget.
