Marketing Analytics Lead

What you'll do

Lead the marketing analytics function: set priorities, build analytical processes, develop tools, and manage a team of analysts

Evaluate performance across brands, regions, countries, and traffic sources

Support marketing experiments end-to-end: from hypothesis design to results interpretation

Collaborate with the other teams to develop and maintain multi-touch attribution (MTA) models to assess channel contributions and measure cross-channel impact

Collaborate with the BI team to build dashboards, automate reporting and streamline decision making

Analyze data from advertising platforms (Google Ads, Meta, TikTok, etc.) and internal systems to uncover growth opportunities and optimize the funnel

Present findings and actionable insights to leadership and cross-functional stakeholders

Required

4+ years of experience in marketing analytics, including at least 1 year in a lead or senior analyst role

Proven experience managing a team, setting goals, prioritizing work, and developing talent

Strategic and analytical mindset with the ability to translate data into clear business recommendations

Advanced proficiency in statistics, specifically in causal inference methods

Proficiency in SQL

Hands-on experience with marketing data platforms (AppsFlyer, GA4, etc.

Deep understanding of user acquisition funnels, attribution logic, and performance marketing metrics

Fluency in Russian and English