Lead Manager for Federal Promotions

Company: VseInstrumenty.ru Location: Moscow Experience: 3 to 6 years

"VseInstrumenty.ru" is an online hypermarket for professionals and businesses in construction, manufacturing, and services, offering a wide range of products at competitive prices.

Today, we have 20 years of development, growth, and results behind us. Our team consists of over 12 thousand employees.

• We are among the TOP 3 DIY retail chains in the Russian Federation (according to Infoline)
• We rank 7th among online stores in Russia (Data Insight)

• Independently launching and managing federal promotional campaigns, sales, and marketing activities
• Implementing 360° trade marketing mechanics using various promotion channels: digital, CRM, banner placements, bloggers, outdoor advertising, and others
• Coordinating campaign launches with marketing, sales, analytics, and digital teams
• Analyzing the effectiveness of marketing activities, assessing their impact on revenue, profitability, and incremental metrics
• Generating reports, forecasting campaign results, and proposing initiatives to improve performance
• Supporting and developing marketing processes, updating the promotional plan, and maintaining a knowledge base of best practices for implementing federal promotional campaigns

• At least 3 years of experience with promotions, CRM, or trade marketing, preferably in e-commerce, marketplaces, or large retail
• Experience in independently launching federal promotional campaigns, sales, and advertising campaigns
• Ability to build trade marketing mechanics and evaluate their business impact
• Strong analytical skills and experience working with key marketing and commercial metrics
• Practical experience with analytics systems, CRM/CDP platforms, and internet marketing tools
• Organization, proactivity, ability to work effectively in a multitasking environment, and collaborate with cross-functional teams

• Work in one of the largest e-commerce companies;
• Fully official and timely salary: base + bonuses;
• Payment of sick leave and vacations - in accordance with the Labor Code of the Russian Federation;
• Voluntary Medical Insurance for employees;
• Sports policy: 70% coverage for sports activities;
• Informal communication within the company ("no ties");
• Training at the company's Corporate University, external trainers;
• Regular performance reviews for managers and individual development plans for everyone in the company;
• Absence of all types of fines

Become a part of our team and discover new horizons!