Senior Director, Franchise Operations Kazakhstan

The Senior Director, Kazakhstan Franchise is responsible for leading the Kazakhstan franchise agenda, driving sustainable business growth, strengthening bottler partnerships, and ensuring successful execution of commercial priorities across the market.

This role serves as the primary business leader for Kazakhstan, integrating Operating Unit strategies with local market opportunities to deliver volume, revenue, profitability, and market share growth. The Senior Director works closely with bottler leadership, cross-functional Operating Unit teams, and key customers to accelerate business performance and build long-term system value.

The position requires strong strategic thinking, commercial leadership, and stakeholder management capabilities to identify growth opportunities, address business challenges, and drive execution excellence across the Coca-Cola system.

Key Responsibilities

Franchise Leadership

• Lead the Kazakhstan franchise business agenda and overall market performance.
• Develop and execute market growth strategies aligned with Operating Unit objectives.
• Coordinate cross-functional resources to deliver annual business plans and strategic priorities.
• Monitor business performance and lead actions to address growth opportunities and risks.
• Drive accountability for volume, revenue, profitability, market share, and execution metrics.

Strategic Business Planning

• Lead the Annual Business Plan (ABP) development process for Kazakhstan
• Support Long-Range Planning activities and identify sustainable growth opportunities.
• Ensure strategic priorities translate into clear execution plans.
• Evaluate changing consumer trends, competitive dynamics, and market developments.
• Drive business reviews and performance management routines across the system.

Bottler Partnership Management

• Serve as the primary day-to-day leadership counterpart for bottler senior management.
• Build strong collaborative relationships that accelerate business growth and execution.
• Lead Joint Business Planning processes and ensure alignment on priorities.
• Facilitate decision-making and issue resolution across the Coca-Cola system.
• Promote a culture of accountability, transparency, and shared ownership of results.

Commercial Growth & Market Execution

• Champion execution excellence across all channels and categories.
• Drive marketplace execution initiatives that improve availability, affordability, visibility, and consumer engagement.
• Partner with commercial, marketing, and customer teams to maximize growth opportunities.
• Support implementation of Revenue Growth Management strategies.
• Accelerate innovation, portfolio expansion, and new consumption occasion development.

Financial & Business Performance Management

• Monitor financial performance and ensure achievement of business objectives.
• Analyze market trends, profitability drivers, and competitive performance.
• Identify opportunities to maximize returns on investments and commercial spending.
• Support development of pricing, pack architecture, and channel strategies.
• Deliver disciplined performance reviews and corrective action plans when required.

Stakeholder & System Leadership

• Influence and align internal and external stakeholders around key business priorities.
• Represent Kazakhstan in Operating Unit planning and governance forums.
• Build strong partnerships across commercial, marketing, supply chain, and finance teams.
• Support engagement with key customers, industry bodies, and external stakeholders
• Ensure effective communication and alignment across all system partners.

Capability Building & Transformation

• Support implementation of franchise transformation initiatives.
• Drive adoption of new commercial capabilities, tools, and ways of working.
• Foster a culture of continuous improvement, innovation, and learning.
• Develop organizational capabilities that support long-term business growth.
• Coach and develop franchise team members to strengthen future leadership pipelines.

Qualifications & Requirements

• Bachelor's degree required; Master's degree preferred
• 10-15 years of experience in commercial, franchise, marketing, strategy, general management, or related business leadership roles.
• Strong experience in FMCG, beverage, consumer goods, or multinational environments.
• Demonstrated success leading cross-functional teams and complex stakeholder environments.
• Experience managing senior bottler, customer, and external stakeholder relationships.
• Proven track record of delivering sustainable business growth.