Freelance Paid Social Specialist (Meta & Google Ads)

About us

FACETHINGS is a street-led makeup and niche fragrance start-up, born in London and launched in September 2026. Emo in spirit. Punk at heart. Subversive in attitude. Design-led in product.

Inspired by underground communities and 90s street culture: clubs, magazines, music, fashion, skate. We’re for people who know who they are, or are still figuring it out. We like things with attitude. Things that feel a little raw, a little out of place. What we like to call Beautiful. Violent. Vulgar.

We turn makeup and niche fragrance into beauty objects: Big, chunky ‘Things’ made for the streets, not the bathroom shelf. Built to be thrown in a bag, worn as an accessory and collected.

Vegan. Cruelty-free. Refillable. Made in Italy.

The role

We’re looking for a hands-on paid social specialist to own our paid media and get our ads working hard from day one. You’ll:

• audit and set up our Meta (Facebook and Instagram) and Google Ads accounts, including tracking, conversion goals, catalogues and remarketing audiences
• build a full-funnel paid media strategy covering awareness, consideration and conversion
• launch and manage campaigns across Meta and Google (search and shopping)
• optimise ongoing: budgets, bidding, audiences, wasted spend and placements
• test ad creative and copy, and brief our creative team on what’s working
• report monthly with clear results and next steps

About you

• Proven experience running paid social for DTC brands, ideally in beauty, fashion or lifestyle.
• Confident across Meta Ads Manager, Google Ads and Google Analytics.
• Comfortable tracking and reporting on key metrics like ROAS, CPA, CTR and conversion rate.
• Experience with audience research, remarketing, attribution and Shopify integrations.
• Proactive and communicative: you’ll bring ideas, not just wait for briefs.
• You get our world: culture-led brands, creator content and community.

Details

• Freelance, around 1-2 days a month.
• Fully remote (UK or Europe-based)
• Start: immediately

To apply: send a short intro, examples of brands you’ve run paid for with results, your day rate and availability date.