We are a digital marketing team specializing in the Binary Options vertical. We have been successfully working with Tier-1 markets for over a year, scaling advertising campaigns and developing new areas. We are currently looking for an experienced Paid Social Specialist who can independently create creatives, launch and optimize advertising campaigns, and work with the US audience.

What you will do: – Develop an advertising testing strategy on Instagram for the US audience. – Set up and launch advertising campaigns. – Define the target audience, advertising segments, and hypotheses for testing. – Formulate requirements for advertising creatives: ideas, formats, hooks, messaging, references, and technical specifications. – Analyze the results of advertising campaigns and key performance metrics. – Optimize campaigns based on the obtained data. – Prepare conclusions based on test results: what worked, what didn't work, and what makes sense to test further.

Our ideal candidate: – Has practical experience with Instagram Ads. – Has proven experience launching advertising campaigns for the US audience. – Can independently launch, analyze, and optimize advertising campaigns. – Can create advertising creatives for Meta/Instagram: static images, short videos, adapt and test different formats. – Can independently formulate hypotheses and test them through advertising. – Can analyze test results and independently make decisions on further optimization. – Has confirmed cases with specific results.

What we offer: – Project-based cooperation format – Fully remote work format. – Flexible schedule. – Transparent motivation system: fixed part + commission from the advertising budget. – Opportunity to implement ideas and scale the direction.

When applying, please attach your portfolio with cases: @katsiaN