at Decades**

Remote, Salary discussed individually

Decades is a creative startup in the field of film education based in Amsterdam. We are building a modern international film school that combines practical training, a strong professional community, and its own creative environment.

Our audience consists of young professionals living in the Netherlands: locals and expats, with stable jobs and a need for creativity. The team is small. You will work directly with the founder and be responsible for the entire direction.

What needs to be done

Strategy — Conduct an audit of current accounts and the advertising account: what was published, what was launched, what yielded results, where are the growth points — Analyze competitors, brands and schools with similar audiences, and current formats — Define priority audiences, content directions, and formats for recruitment tasks — Plan the month: priorities and KPIs tied to leads, not reach

Paid Traffic (main) — Set up, launch, and optimize campaigns in Meta Ads — Test audiences, creatives, and offers; maintain a structured test log — Be responsible for the cost per lead and the cost per acquired student — Work with the entire funnel: ad → course page → lead → payment

Content for the Task — Produce advertising creatives: texts, short video scripts, briefs for designers — Prepare content for the profile that supports sales: student testimonials and works, instructors, course formats, behind-the-scenes — Publish posts and Stories according to the plan

Analytics — Calculate key metrics: CPL, CPA, conversion to lead and to payment. Reach and engagement are auxiliary, not target metrics — Prepare a monthly report: what was tested, what worked, what didn't, what's next — Formulate hypotheses and test them, rather than following a ready-made content plan

Organic and Community (secondary) — Develop the profile as a supporting channel, not as the main source of growth — Collect stories from students and alumni and turn them into content and social proof

Requirements — Experience in performance/SMM with personal experience managing Meta Ads (hands-on, not through a contractor) for at least 2 years — Portfolio with cases including figures: budgets, CPL, results — English language proficiency at B2 level: you will write texts for an English-speaking audience (ChatGPT/Claude can help) (we will ask for a text sample during the selection stage) — Confident work with data and reporting — Ability to answer not only the question "what happened" but also "why it happened and what we do next." We don't need someone who blames any unsuccessful result on Instagram algorithms: if a hypothesis didn't work, it's important to figure out why, draw a conclusion, and try the next approach — Independence: you manage the direction, not wait for tasks

Will be a plus: — Basic editing and design skills: CapCut, Canva, Figma — Experience in education, culture, or creative industries — Interest in cinema and creative education

Test task: here

Apply with completed test task: email — anton@decadescollective.com

#performance #smm #content #middle #decades