Head of Marketing / Publishing Lead

Head of Marketing / Publishing Lead / Cactus Punch Remote

Cactus Punch is a privately funded indie studio. We are developing an ambitious Deep Dark Fantasy RPG on Unreal Engine 5 (PC). We are looking for a marketing leader who will own the entire promotion process — from the first teasers to a successful Early Access release.

Responsibilities will include: • Development of a publishing strategy and a roadmap of marketing activities
• Strategy for increasing Steam Wishlists and preparation for Early Access launch
• Shaping positioning, planning trailers and promo content
• Working with gaming media, bloggers, streamers, and opinion leaders
• Community development (Discord, Steam, Reddit, X, YouTube)
• Organizing demo campaigns, playtests, and Steam festivals
• Building a marketing team, managing budget and KPIs

Requirements:
• 5+ years in game marketing, experience promoting PC projects • Deep understanding of the Steam ecosystem and acquisition funnels
• Hands-on experience with communities, media, and influencers
• Team or contractor management skills
• Confident English language skills

Will be a big plus:
• Successful Steam Early Access launch cases and explosive Wishlist growth
• Experience with RPG, Action RPG, Survival, or Open World games
• Established contacts in gaming media and among streamers
• Experience building a marketing department from scratch independently

We offer:
• A key role in the project at an early stage and real influence on the product
• Fully remote format and flexible cooperation terms
• Opportunity to assemble and lead your own team
• Minimum bureaucracy, quick decisions
• Competitive compensation (discussed individually)

To apply and send your resume: TG: recruiter contact