Head of Marketing

Company: Clawbuster
Employment type: FULL_TIME

About the Company

Clawbuster is an international game provider creating gaming products with unique claw mechanics, arcade-inspired gameplay, and a data-driven approach to game design. Today, the company partners with 500+ operators worldwide, releases several new games each month, and continues to actively scale its product portfolio. We are building the next generation of iGaming products by combining engaging game mechanics, behavioral science, AI-powered insights, and a modern approach to player retention and engagement. Clawbuster is currently in a phase of active international growth. We are launching a full-scale marketing function and are looking for a senior-level Head of Marketing who will strengthen the company’s brand awareness, build a scalable B2B marketing machine, and support the company’s continued business growth.

Responsibilities

Strategic

• Develop the company’s global marketing strategy
• Build positioning and brand strategy
• Establish and scale the marketing function and team
• Create scalable processes and KPI frameworks

Operational

• Lead B2B marketing, PR, and brand awareness initiatives
• Coordinate content, social media, and event marketing activities
• Support game launches and product marketing initiatives
• Expand the company’s presence at international exhibitions and conferences
• Develop go-to-market approaches for new game releases
• Build launch strategies for game releases
• Increase visibility of new games among operators and partners
• Package game mechanics and product differentiators into marketing materials