Remote Vacancy.**
Fanagoria is looking for an SMM Specialist.
Fanagoria is a leading Russian winemaking enterprise with a 70-year history and its own vineyards on the Taman Peninsula. They produce still and sparkling wines, cognacs, and chacha, combining ancient winemaking traditions with modern technologies.
They are looking for an SMM Specialist from the wine industry who:
- Is creative. Can turn technological processes into visual stories, and dry facts into engaging content.
- Is intelligent and educated. Understands wine culture, knows the difference between grape varieties, technologies, and terroirs, and can hold a conversation about ancient Greek lekythoi and modern trends in natural winemaking.
- Has a sense of humor. Understands that wine is about joy and the pleasure of discovery and communication, not snobbery. Can joke about aging, remuage, and disgorgement in a way that is funny and understandable.
- Leads an active lifestyle. Is ready to visit vineyards, capture sunrises and sunsets over the sea, participate in tastings and festivals.
- Independently shoots photo and video content. Owns a camera (whether professional or a smartphone at a "wow" level) and knows how to edit videos for Reels, Shorts, and RUTUBE.
- Works professionally with AI. Creates illustrations, animations, and video materials using neural networks to bring the brand story to life.
Functions and Responsibilities:
- Strategy and Planning. Development of a content plan for 2 business areas (product creation and promotion) for all platforms (Telegram, VKontakte, RUTUBE, Dzen, Odnoklassniki, MAX) considering the specifics of each.
- Content Creation. Shooting and editing photos/videos from production, vineyards, tastings, interviews with winemakers. Preparing texts that are as captivating as the summer sea.
- Visualization with AI. Generating illustrations for posts, covers, animated inserts, video clips.
- Audience Communication. Engaging in dialogue in comments, answering questions, moderation, including brand mentions on other channels.
- Analytics. Tracking metrics, optimizing content for engagement and audience growth.
- Synchronization with the retail network and product sales partners. Integration of online communication with retail and horeca promotions and events.
- Trendwatching. Monitoring trends in the wine industry and SMM, adapting them to Fanagoria's style.
Requirements:
- SMM specialist experience of 2+ years (preferably in the wine, gastronomic, or premium sector).
- Portfolio with examples of photo and video content shot and edited personally.
- Portfolio with works created using AI (illustrations, videos, animations).
- Love for the Russian language, ability to construct phrases correctly and beautifully, not relying solely on AI.
- Knowledge of platforms: Telegram, VKontakte, RUTUBE, Dzen, Odnoklassniki.
- Skills in Adobe Premiere / DaVinci / CapCut and photo editors.
- Understanding of wine culture: grape varieties, regions, technologies, etiquette.
- Readiness for business trips to the Krasnodar Krai and other regions of presence.
Will be a plus:
- Wine education (WSET, UWC, or self-education).
- Experience working with a retail network or franchising.
- Skills in working with AR filters and 3D graphics.
- Ability to speak the same language with winemakers and marketers.
The company offers:
- Work in a company with a 70-year history and ambitious development plans for future generations.
- Opportunity to create content in one of the most picturesque places in Russia – the Krasnodar Krai.
- Access to products and services: tastings, excursions, an inside look at production.
- Remote format with regular business trips.
- Salary: discussed with the successful candidate (depends on experience and portfolio).
- Employment according to the Labor Code of the Russian Federation, Voluntary Medical Insurance (DMS), corporate discounts on products.
How to apply:
- Send your resume with work experience.
- Links to social media you managed (or portfolio).
- Examples of photos/videos shot by you personally.
- Examples of works with AI.
- A short cover letter. Explain which wine you would take to a desert island and why. This is how the company wants to understand your taste and sense of humor.
