Chief Product Owner for Golden Apple Perfume and Cosmetic Supermarket (to China)
Golden Apple, a perfume and cosmetic supermarket, is seeking a Chief Product Owner.
You will join a growing beauty e-commerce brand as a Product Director. Your strategic vision will be essential to attract and connect with a global audience.
Responsibilities:
- Collaborate with the head office to form a strategic vision and develop an e-commerce product roadmap for successful entry into the Chinese market, localization, and scaling.
- Conduct in-depth analysis of the Chinese market: research local competitors, unique consumer behavior patterns, regulatory environment, and digital landscape.
- Define and prioritize product goals and manage the product backlog.
- Prioritize and develop features and initiatives based on the specifics of Chinese users, market trends, and local peculiarities.
- Create processes and manage the product development team.
- Implement best practices adapted to the specifics of business and development in China (e.g., agile methodologies, rapid iterative cycles).
- Deeply understand the needs and psychographic characteristics of Chinese consumers; analyze feedback from local channels for continuous improvement of user experience and alignment with local expectations.
- Utilize data analytics from Chinese platforms to make product decisions, including A/B testing tailored to the local audience.
- Promptly adapt the product and strategy to rapidly changing trends, technologies, and regulatory requirements.
- Oversee the entire product lifecycle in China: from concept localization and launch to subsequent agile product evolution.
Requirements:
- Proven experience as a Chief Product Owner (CPO) or Lead Product Manager in the successful launch or scaling of digital products in the Chinese market.
- Deep understanding of Chinese business culture.
- Hands-on experience launching products on platforms like WeChat, iOS, and Android, and integrating with social networks.
- Deep understanding of market specifics, e-commerce trends, local UX paradigms, and online consumption models in China.
- Ability to solve complex, market-specific challenges, manage unique risks (competitive, regulatory), and plan/organize teamwork in a cross-cultural environment.
- Experience in data-driven decision-making using Chinese analytics platforms and a deep understanding of local KPIs.
- Flexibility, adaptability, and promptness in responding to changes in the Chinese digital ecosystem. Commitment to deep localization, not just adaptation of a global product.
