Freelance Paid Ads Performance Specialist (Meta & Google)

We're looking for an experienced freelance Paid Ads Performance Specialist to help grow SOPHIE. This is a hands-on performance marketing role focused on improving ROAS, scaling profitable campaigns & continually testing new creative and audiences.

You'll be responsible for:

• Managing and optimising Meta (Facebook & Instagram) campaigns
• Managing Google Ads (Shopping, Search & Performance Max)
• Scaling campaigns while maintaining profitability
• A/B testing creative, audiences, placements & offers
• Analysing performance & identifying opportunities for growth
• Briefing content to to content creators
• Providing clear weekly reporting with actionable recommendations

We're looking for someone who has:

• 3+ years managing paid social for e-commerce brands
• Strong experience with Meta Ads Manager and Google Ads
• A proven track record of improving ROAS & lowering CPA
• Experience with Shopify brands
• Strong analytical skills & a test-and-learn mindset

Its preferable if you have experience with:

• Fashion, jewellery or lifestyle brands
• Klaviyo/email marketing
• GA4, Triple Whale or Northbeam
• Feed optimisation and Google Merchant Centre

To be considered, email recruiter contact

• A short introduction
• Links to brands you've worked with
• Performance results you've achieved (ROAS, CPA, revenue growth, etc.)
• Your monthly retainer or hourly rate
• Your availability & location

(please, no agencies)