UA Manager

X-FLOW

X-FLOW is a mobile game development company established in 2018. We gained recognition after the release of Happy Color, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We’re looking for a UA Manager to join a top-performing product - a true leader in its category, supported by a strong and friendly team and deep industry expertise. In this role, you’ll have the freedom and responsibility to manage multiple ad networks, make strategic decisions, and directly influence user acquisition performance.

Requirements:

• User acquisition experience of 2+ years in mobile game development industry.
• Hands-on experience with at least 2-3 ad platforms (e.g. Meta Ads, Google UAC, TikTok, ASA).
• Clear understanding of UA goals and KPIs (CPI, CPA, ROAS, LTV, etc.).
• Experience with A/B testing of creatives, audiences, and custom product pages.
• Ownership mindset, strong analytical skills, proactivity and adaptability.
• Strong skills in communication and stakeholder management.
• Awareness of trends in ad tech and mobile growth.
• English - B2 (upper intermediate).