A major technology project in the cryptocurrency and digital assets sector is seeking an online reputation management specialist.
The project operates under heightened confidentiality requirements, therefore the name and detailed information about the product will be disclosed to candidates in subsequent communication stages after signing an NDA.
We are looking for a specialist who will take on systematic reputation management for the project: monitoring the information landscape, handling negativity, reviews, and mentions, as well as managing search results.
Key Tasks
- Daily monitoring of project mentions online: search engines, review sites, forums, social networks, Telegram, specialized crypto and fintech platforms.
- Identifying new mentions and potential sources of reputational risks.
- Handling reviews and comments, preparing and publishing official responses.
- Promptly addressing negative mentions and contentious situations.
- Identifying information attacks, fake reviews, and organized negativity.
- SERM: working with search results for branded and project-related queries.
- Increasing the proportion of positive and neutral materials in search results.
- Placing and promoting reputational materials on relevant platforms.
- Interacting with platform administrations regarding inaccurate information and materials that violate platform rules.
- Analyzing competitor reputational activity.
- Preparing regular analytics on the state of the reputational landscape.
What's Important to Us
- Practical experience in SERM / ORM / Reputation Management.
- Understanding the specifics of reputation in crypto / fintech / financial services / IT will be a significant advantage.
- Ability to work with Google and Yandex, review sites, forums, Telegram, and social networks.
- Understanding the principles of SEO and search result formation.
- Experience in handling negativity and crisis situations.
- Ability to distinguish a genuine user complaint from a fake review, information attack, or targeted discreditation.
- Fluent Russian language and the ability to adapt communication for different platforms and audiences.
- Independence, high reaction speed, and a results-oriented approach.
KPIs
We assess work efficiency by specific indicators:
- speed of detecting critical mentions;
- speed of response;
- proportion of negativity handled;
- dynamics of mention sentiment;
- state of TOP-10/TOP-20 search results;
- reduction in the proportion of negative results for key queries;
- number of quality positive and neutral points of presence;
- effectiveness of work on individual reputation cases.
Work Format - Remote.
It is necessary to be regularly online and respond promptly to critical situations.
The work involves access to sensitive information, therefore confidentiality and adherence to the NDA are mandatory conditions of cooperation.
📩 To apply, please send:
• Vacancy title:
• Resume;
• Brief description of achieved results;
• Salary expectations.
