User Acquisition Manager Google (SmartyMe)

We are SmartyMe - one of the leading microlearning apps in the world, used daily by millions of users across Tier-1 markets.

Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth.

Google Ads is a key growth channel for us, focused on Demand Gen, Search, and PMax.

Backed by an experienced cross-functional team, we actively leverage AI and automation to drive performance.

We're looking for an autonomous, hands-on specialist to own campaigns end-to-end, with strategic support from experienced leadership.

We offer performance-based compensation with top-of-market earning potential tied to results.

What You'll Do

• Own and scale Google Ads campaigns, primarily Demand Gen, alongside Search and PMax
• Work closely with the Creative Team, shaping creative strategy and testing new concepts
• Manage campaign strategy, structure, bidding, targeting, and budgets end-to-end
• Identify growth opportunities across audiences, placements, and markets
• Run experiments, optimize performance, and scale spend while maintaining profitability
• Leverage AI and automation to improve campaign efficiency and scalability

What We're Looking For

• 3+ years of hands-on Google Ads experience
• Strong Demand Gen expertise and proven experience with Search & PMax
• High ownership and autonomy - ability to independently execute initiatives and deliver measurable results
• Track record of scaling acquisition budgets while maintaining ROI targets
• Experience with B2C digital or subscription-based products
• Strong analytical skills and understanding of acquisition funnels (web2web, web2app, app)

Nice to Have

• Automation & AI - experience building custom workflows for campaign optimization and scaling
• Creative Production - ability to independently generate and test ad creatives using AI tools
• Experience scaling across multiple geographies and local markets
• Knowledge of GA4, GTM, attribution, and LTV-based optimization

Why You'll Love Working With Us

• Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
• Health: company-provided medical expense compensation.
• AI solutions: АІ subscription and other tools.
• Balance: Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays.
• Collaborative Culture: Work alongside passionate professionals who are as driven as you are.