Product Marketing Manager

remote, Appbooster (in-house, product)

About the company: 🔸Appbooster is one of the leading AdTech companies in mobile marketing and experts in promotion on the AppStore and Google Play. 🔸In the market since 2013, one of the industry leaders. Over 13+ years, we have attracted users to 10,000+ applications: Skyeng, Kupibilet, Dodo Pizza, Lamoda, and others. 🔸We are looking for a Product Marketing Manager to join our mobile B2C application team, where users receive rewards for targeted actions, as well as for game events and level completion. This is a family of related products with 20,000+ DAU.

Responsibilities: 🔸Full marketing support for the product — from hypotheses and planning to launch and results analysis 🔸Attract new users to the mobile application and develop acquisition channels 🔸Monitor the return on investment of acquisition and identify points for efficiency growth 🔸Develop engagement, retention, and re-engagement of the current audience, reduce churn 🔸Explore new traffic sources, launch tests, and evaluate hypothesis results 🔸Collaborate with the product team to improve UX and conversions at various funnel stages 🔸Work with product mentions and reviews, identify areas for user experience improvement 🔸Develop the referral program and explore new acquisition mechanics through the current audience

Requirements: 🔸5+ years in product marketing: development and implementation of marketing strategy, market, competitor, and audience analysis 🔸Experience with mobile products is mandatory; understanding of ASO, ASA, in-app and incentivized traffic, familiarity with Amplitude, AppsFlyer, AppMetrica, deeplinks, and postbacks 🔸Data-driven approach: work with DAU, MAU, CTR, CR, ARPU, CAC, ROI; understanding of unit economics and cohort analysis 🔸CRM marketing: push notifications, trigger sequences, user segmentation, and reactivation 🔸Understanding of UX and experience collaborating with product and design teams on conversions 🔸Assigning tasks to designers and video creators, testing creative hypotheses, working with UGC and viral content 🔸Understanding of ad buying mechanics: assigning tasks to buyers, media planning, evaluating campaign results in web and in-app 🔸Marketing project management: planning, coordination, working with budgets, deadlines, and KPIs

Bonuses and conditions: 🔸Freedom in choosing hypotheses, tools, and approaches 🔸Remote work format without location restrictions and flexible schedule 🔸Voluntary Medical Insurance after 3 months of work 🔸Corporate Mac and necessary tools 🔸Performance review once a year and rapid exchange of open feedback 🔸30% compensation for language courses (SkyEng, Skillbox, or your own tutor) + English speaking club 🔸Compensation for external courses and training programs 🔸Open and non-toxic corporate culture, transparent processes 🔸Full onboarding and a team where you can propose and implement ideas 🔸Corporate birthday gifts

Salary: 🔸from 150,000 rubles net

Contact: you can apply for the vacancy using the ✉️ button below

@over100 marketing pm remote inhouse appbooster 2026year 40week october