PPC Specialist / Contextual Advertising Specialist
We are a marketing agency for the beauty and health industry, Beauty Alliance.
We are quite well-known in the advertising niche, working with the beauty industry. We have been operating for over 10 years.
We are looking for a PPC specialist / targeting specialist to join our team on a permanent basis.
What you will be doing:
- developing, launching, and managing advertising campaigns in Yandex.Direct / Google Ads / VKontakte;
- analyzing advertising campaign statistics in Yandex.Metrica, Google Analytics;
- controlling key metrics (CTR, CPC, CV, etc.);
- writing persuasive ad copy;
- selecting and analyzing keywords;
- monitoring and optimizing advertising campaigns to meet client KPIs;
- overseeing, controlling, and developing client context within the project;
- using market tools for contextual and targeted advertising in your work: Wordstat, Keycollector, Direct Commander, Cerebro Target, automation tools;
- preparing media plans/forecasts and maintaining reports (weekly/monthly).
Requirements:
- understanding of marketing fundamentals;
- time management and multitasking skills;
- ability to work according to a clear technical specification + forming technical specifications from client requests.
- ability to quickly switch between projects;
- experience as a contextual/PPC specialist in an agency, web studio, SMM agency will be an advantage;
- Experience of 1-3 years and a Portfolio — from 20 client projects;
- reporting: ability to detail your work by the hour;
- in case studies, we expect indicators of stable results, sustained over time. Not just CTR/cost per click.
- certificates
- responsibility and speed in work.
- active availability on working days (Mon-Fri from 10 AM to 7 PM)
Work Formats:
- remote
- full-time / project-based (depends on work speed and quality of the final material)
Salary Range:
- for full-time employment, from 70,000 rubles (depending on the number of projects)
- project work is evaluated by agreement
Portfolio enrichment with diverse projects is guaranteed.
Candidate selection will involve a test assignment at the first stage.
Cooperation can be formalized if the candidate has their own sole proprietorship or the status of "self-employed"