PPC Specialist / Contextual Advertising Specialist

We are a marketing agency for the beauty and health industry, Beauty Alliance.

We are quite well-known in the advertising niche, working with the beauty industry. We have been operating for over 10 years.

We are looking for a PPC specialist / targeting specialist to join our team on a permanent basis.

What you will be doing:

• developing, launching, and managing advertising campaigns in Yandex.Direct / Google Ads / VKontakte;
• analyzing advertising campaign statistics in Yandex.Metrica, Google Analytics;
• controlling key metrics (CTR, CPC, CV, etc.);
• writing persuasive ad copy;
• selecting and analyzing keywords;
• monitoring and optimizing advertising campaigns to meet client KPIs;
• overseeing, controlling, and developing client context within the project;
• using market tools for contextual and targeted advertising in your work: Wordstat, Keycollector, Direct Commander, Cerebro Target, automation tools;
• preparing media plans/forecasts and maintaining reports (weekly/monthly).

Requirements:

• understanding of marketing fundamentals;
• time management and multitasking skills;
• ability to work according to a clear technical specification + forming technical specifications from client requests.
• ability to quickly switch between projects;
• experience as a contextual/PPC specialist in an agency, web studio, SMM agency will be an advantage;
• Experience of 1-3 years and a Portfolio — from 20 client projects;
• reporting: ability to detail your work by the hour;
• in case studies, we expect indicators of stable results, sustained over time. Not just CTR/cost per click.
• certificates
• responsibility and speed in work.
• active availability on working days (Mon-Fri from 10 AM to 7 PM)

Work Formats:

• remote
• full-time / project-based (depends on work speed and quality of the final material)

Salary Range:

• for full-time employment, from 70,000 rubles (depending on the number of projects)
• project work is evaluated by agreement

Portfolio enrichment with diverse projects is guaranteed.

Candidate selection will involve a test assignment at the first stage.

Cooperation can be formalized if the candidate has their own sole proprietorship or the status of "self-employed"