Junior Contextual Advertising Specialist

We create all the conditions for sports fans to enjoy watching sports events and place bets.

PARI has an impressive sponsorship portfolio in the most popular sports and collaborates with leading Russian federations — the football club "PARI NN", the basketball club "PARI NN", the hockey club "Torpedo", and PARI League.

Among our ambassadors is the popular Russian MMA fighter Arman Tsarukyan.

One of PARI's main goals is to build a strong team to promote our product in the Russian market. We aim to be among the top 3 betting companies, and therefore we rely on professionals who are always driven to win.

What will be your responsibilities?

Working with the semantic core

• Collecting, filtering, and clustering key queries
• Forming lists of negative keywords

Preparing advertising materials

• Writing relevant text and graphic ads, creating sitelinks and callout extensions

Technical setup of campaigns

• Launching campaigns in search and RSYA through the Yandex Direct interface and Yandex Direct Commander

Monitoring performance indicators

• Daily monitoring of ad campaign progress, budget expenditure control, and achievement of set KPIs

Working with analytics

• Checking goals in Yandex Metrica, basic work with UTM tags

Reporting

• Preparing regular analytical reports on placement effectiveness.

What is important to us?

• Experience in managing digital channels and advertising campaigns
• Yandex Direct, VK Ads (optional, but desirable) at a basic level
• Web and product analytics
• Understanding of key metrics: clicks, impressions, conversions
• Basic skills in working with traffic verifiers
• Knowledge of basic metrics CPM, CPC, CPT, CPA, CTR, CAC, ROMI at a theoretical level
• Experience participating in A/B tests as an executor
• Ability to prepare simple technical specifications for banners and texts.