Junior PPC Specialist

Company: Сервер Молл Location: Saint Petersburg, Russia Employment type: FULL_TIME

We are an IT infrastructure team: servers, storage systems, virtualization, and data center solutions. We are looking for a junior contextual advertising specialist to work in Saint Petersburg. We have a clear, straightforward goal — to attract quality B2B leads, not just chase clicks.

Who We're Looking For

• A junior contextual advertising specialist with basic skills in Yandex.Direct and Yandex.Metrica.
• Someone who wants to grow in the B2B sphere: here, the quality of leads is more important than just activity.
• Someone who is ready to learn and work under the guidance of a senior specialist — a mentor will help at every step.

What the Job Entails

• Launching and managing campaigns in Yandex.Direct under the guidance of a mentor.
• Working with search, YAN, retargeting, and audiences.
• Collecting and cleaning semantics, grouping keywords.
• Formulating negative keywords and regularly cleaning search queries.
• Preparing ads, sitelinks, callouts, and other campaign elements.
• Monitoring bids, budgets, CTR, conversions, and cost per lead.
• Analyzing data in Yandex.Metrica and filling out reports.
• Identifying growth opportunities: new query groups, pages, and hypotheses for testing.

Why This is a Good Start

• You will have a senior mentor who reviews and explains tasks.
• Initial tasks will be simple, with clear instructions; more complex ones will be assigned as you progress.
• Office-based work in a calm, professional environment with team support.
• Mistakes are part of learning; accuracy and a desire to understand tasks are more important.

What's Important to Us

• Basic and confident knowledge of Yandex.Direct.
• Ability to work with keywords and negative keywords.
• Knowledge of Yandex.Metrica: goals, sources, UTM, reports.
• Readiness to complete a practical test assignment.
• Aptitude for precise work with numbers, responsibility, and attention to detail.
• Interest in complex B2B topics: servers, storage systems, network equipment.

A Plus Would Be

• Experience with B2B advertising or in IT/telecom/SaaS.
• Understanding of CRM and sales funnel stages.
• Skills in working with Google Sheets/Excel.
• Experience working in a team with large advertising budgets.

What We Don't Expect from a Junior

• Independent management of the full strategy from day one.
• Narrow focus solely on SMM or social media targeting.
• Unwillingness to participate in a test assignment or develop in Yandex.Direct.

Conditions

• A young team of professionals — market leaders in the segment.
• Office in Saint Petersburg, with hybrid work discussed after the probation period.
• Schedule: 9:00 AM–6:00 PM or 10:00 AM–7:00 PM.
• Format: mentored work, real campaigns and budgets, CRM and sales funnel.
• Training on IT infrastructure products and the market.
• Opportunity for rapid growth with good results.
• Corporate English courses.
• Unlimited delicious specialty coffee.
• Salary: base salary + KPI.