What you'll be doing

• Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.
• Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.
• Own demand generation and pipeline growth across Mid-Market and Enterprise segments.
• Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives.
• Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.
• Own the website experience, conversion funnels, SEO/AEO strategy, and conversion rate optimization initiatives.
• Lead content strategy, creation, and distribution across the customer journey to support awareness, demand generation, and product adoption.
• Drive PR, thought leadership, industry visibility, events, and strategic partnerships, including relationships with key ecosystem partners.
• Partner closely with Product, Sales, and Customer Success to align growth initiatives and maximize business impact.
• Lead, develop, and scale a high-performing marketing organization.

About you

• 10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams in high-growth technology companies.
• Strong experience across demand generation, brand, content, and GTM strategy.
• Demonstrated experience leveraging AI to improve marketing effectiveness across demand generation, content, growth, and go-to-market initiatives.
• Experience marketing multi-product platforms or product ecosystems is a strong plus.
• Track record of building marketing programs that drive pipeline and revenue growth.
• Strong analytical mindset, comfortable with metrics, attribution and use of data to improve performance and efficiency.
• Excellent leadership, communication, and stakeholder management skills.
• Fluent written and spoken English (C1+).

What is there for you?

• Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast
• Get Sh*t Done
• Build Together
• Strive for Transparency
• Own What You Do
• Learn + Share = Excel