Senior SEO Specialist

Hi! I'm Zhenya, and I'm in charge of SEO at Profi.ru. We help clients find professionals for various tasks, and specialists—earn money doing what they know and love.

Our team is responsible for organic search. I'm currently looking for two SEO specialists who will independently find growth opportunities and decide what to work on. The task is to understand what changes will help get more orders and how this will affect revenue.

We define work directions for 3-4 months.

• Develop on a large product. Profi.ru has over 3.7 million specialists and 21 thousand services. There are many directions, regions, and page types—which is why one successful SEO mechanic cannot simply be rolled out across the entire service. You need to understand where a targeted change will work, where an idea should be tested on several directions, and where a completely different approach will be required. You can work with website structure, landing pages, technical SEO, or product changes
• Deeply immerse yourself in the product. You will work with the team to develop changes from MVP to full implementation. And afterwards—figure out what they achieved: how traffic, conversion, number of orders, and revenue changed
• Choose how to solve tasks. Before starting work, we will agree on goals, priorities, and result criteria. We will consider available resources and where help from other teams will be needed. Then we await your proposals and independent work management. If priorities change, we will discuss the reasons and what it means for the current plan

You will manage your tasks from research to result verification, working with product managers, developers, analysts, and editors. We choose approaches based on the task: sometimes you need to deal with technical limitations, sometimes—review content or propose changes in the product.

• Figure out why organic traffic is growing or falling. Look at data separately for search engines, directions, regions, and page types, find the reasons for changes, and verify your explanations
• Research demand, user intent, and competitors. Develop website structure, landing pages, texts, and internal linking, improve indexing, work with external links
• Identify technical limitations and eliminate them with developers. Prepare requirements for fixes and new solutions, agree on implementation, and check what was achieved after launch
• Choose which hypotheses to test first. Evaluate potential traffic, conversion, orders, and revenue, compare them with costs and risks. Provide preliminary estimates and explain the assumptions they are based on
• Plan experiments: formulate a hypothesis, choose an available method for testing, evaluate the result considering data limitations, and suggest the next step
• Apply AI for research, data processing, prototyping, and automation. Turn successful approaches into reusable processes—with quality control and clear benefits. Describe useful solutions and share them with the team

• Experience in SEO on large commercial projects—in services, marketplaces, aggregators, or online stores. You have something to talk about regarding your work: what tasks you managed to solve, why you chose a specific method, and what it brought to the project
• Experience promoting on Yandex and Google. You understand technical SEO, semantics, website structure, content, link building, and reputation factors. We don't expect equal depth in everything: it's important to understand where to figure things out yourself and where to involve the team
• Ability to work with data. Use Search Console, Yandex.Webmaster, Yandex.Metrica, crawlers, and large data exports to understand why traffic is changing and verify your assumptions. Understand how SEO affects orders and revenue. When you have multiple ideas, you can explain which one to pursue first: what it can bring, how much time and resources it will require, what could go wrong
• Experience working with AI. You can talk about the tasks you solve with its help: how the work is structured, how you verify the result, and what benefits it brings. You notice errors, check, and refine solutions before using them
• Ability to manage tasks independently and negotiate with colleagues. Propose next steps and complete what has been agreed upon. If something is hindering progress, discuss it with the team in advance. You can explain your approach, listen to other ideas, and ask for help when needed

• Salary and grade review twice a year—we maintain or exceed market level
• Stock options for those who perform exceptionally well
• Full-time with flexible hours: a great office in Moscow or remote work. We don't track working hours
• 100% voluntary medical insurance (DMS)—including dental and oncology treatment
• Equipment for work—a MacBook or Windows laptop and everything you need. Including subscriptions to AI tools
• Training: we will pay for professional courses, conferences, and meetups. We conduct great hackathons and training sessions
• Discount on Profi.ru—we compensate up to 3450 rubles gross of the order cost
• Books: Alpina's electronic library and a bookshelf in the office
• Office breakfasts: casseroles, porridge, salmon with avocado, croissants, and other deliciousness :)
• Parties that are hard to call corporate events: conquering ski slopes, organizing festivals, gathering in different cities
• A monthly perk of your choice—we compensate 50% of the cost, up to 6900 gross rubles: sports, psychotherapy, massage, check-up, co-working space, nanny or caregiver, parking near the office, workspace setup, medical services outside of DMS or DMS for a relative