Traektoria Lab invites you to a free offline intensive

Recruitment is open for two tracks: Junior Account Manager and Junior PR Manager

In 2.5 months, you can master a sought-after profession in digital advertising or the media industry from scratch. This is a chance to gain relevant skills, try yourself in a new field, or change your career vector.

Who are our Labs suitable for:

• everyone who wants to change their profession;
• specialists from related fields who want to make a horizontal transition;
• 3rd and 4th-year students ready to develop;
• graduates of PR, marketing, and advertising programs.

Participants can expect a rich program: lectures from current industry experts, analysis of real cases, master classes, homework assignments, and visits to the offices of employer companies where trends and innovations are born.

Participation in the "Traektoria Lab" project is an opportunity to tune into the right "coordinate system" and choose your vector for a successful career in the advertising and marketing industry.

Main topics of the "Digital Account Manager" track

• The role of an account manager in digital
• Client-centricity and key skills
• Risks and crisis situations in projects
• Brief analysis
• Media planning and media buying
• Legal issues and advertising ethics
• Useful tools for work

Training starts on April 21st.

Main topics of the "PR Manager" track

• Development of a UGC project and its promotion strategy
• Working with visuals
• How a newsroom works: processes and principles
• Structure and writing of materials
• Trends and features of advertising placement in the media
• Social media and media analytics
• PR for high-tech brands
• Strategic media planning

Training starts on April 23rd.

How to sign up

To join your chosen track of the "Traektoria Lab" project, simply send your resume to hr@adindex.ru, indicating the desired course in the subject line.

Applications are accepted until April 17th.

Don't miss the opportunity to master a sought-after specialty for free and open your path to the digital industry.