Marketing & Localization Manager

📍 Local Marketing & Localization Manager 📌 Location: Limassol, Cyprus 🕒 Format: Full-time, office-based 💰 Salary: Discussed individually with each candidate

🌍 About the project An international company in the iGaming sector (online casino and sportsbook) operating in multiple markets. We are strengthening the project's localization in target GEOs (Arabic) and are looking for a specialist who will build systemic local marketing: conduct market research, engage agencies, and launch effective marketing activities.

🎯 Role Mission To create a sustainable and manageable local marketing system through: ✅ Analytics and market research ✅ Selection and management of local agencies ✅ Launch of marketing activities ✅ Budget and performance control

🧩 Key Responsibilities

1️⃣ Research & Market Intelligence • Research of the local market (online and offline) 🔍 • Analysis of competitors and their marketing activities 📊 • Identification of new promotion channels and formats 🌐 • Monitoring of trends and audience behavior 👥 • Preparation of analytical conclusions and proposals 📝

2️⃣ Local Marketing Strategy • Adaptation of the global strategy for the Arab market 🌍 • Development of proposals for local campaigns 💡 • Planning and coordination of launches 🚀

3️⃣ Agency Sourcing and Management • Research and selection of local marketing agencies 🏢 • Comparison of commercial proposals 💼 • Negotiation 🤝 • Task setting and performance monitoring 📌 • Evaluation of contractor performance 📈

4️⃣ Local Communications • Organization of marketing activities and activations 🎉 • Quality control of localized materials 🖊️ • Coordination of production and contractors 🎨

5️⃣ Monitoring and Reporting • Monitoring of campaign results 📊 • Analysis of cost efficiency 💰 • Preparation of regular reports 🗂️ • Recommendations for optimization ⚙️

👤 Candidate Profile We are looking for a proactive, structured, and analytically thinking specialist.

Mandatory: • 1–3 years of experience in marketing / communications / project work 📅 • Experience working with agencies or contractors 🤝 • Skills in independent market research and analysis 🔍 • Ability to structure information and draw conclusions 📝 • Fluent English (required) 🗣️ • Residing in Cyprus 🇨🇾 • Willingness to work in the office in Limassol 🏢

Strong Advantage: • French language 🇫🇷 • Arabic language 🇸🇦 • Experience in iGaming, betting, fintech, or regulated industries 🎰 • Experience with offline activations 🎪 • Understanding of digital marketing 💻

💼 We Offer • Office in Limassol 🏢 • Salary discussed individually with each candidate 💰 • Opportunity for career growth to Local Marketing Lead 📈 • Participation in the development of an international project 🌍 • Dynamic and ambitious team 🚀